It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profile /
Avrin, David.
It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profile / It is not who you know, it is who knows you! David Avrin. - Hoboken, N.J. : John Wiley & Sons, ©2010. - 1 online resource (xxii, 216 pages)
Includes index.
Your brand -- Creating awareness -- The pitch.
Raise your profile and get the attention you deserve -- or your business, your brand, or yourself!. Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and "visibility expert" David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears o.
9780470559529 (electronic bk.) 0470559527 (electronic bk.) 9780470559543 (electronic bk. ; Adobe Digital Editions) 0470559543 (electronic bk. ; Adobe Digital Editions) 9780470559536 (electronic bk. ; Mobipocket Reader) 0470559535 (electronic bk. ; Mobipocket Reader) 9780470483244 0470483245 1282362712 9781282362710
9786612362712
OverDrive, Inc. http://www.overdrive.com
Small business marketing.
Small business--Management.
Success in business.
Advertising.
Petites et moyennes entreprises--Gestion.
Succès dans les affaires.
BUSINESS & ECONOMICS--Marketing--General.
BUSINESS & ECONOMICS--Distribution.
Advertising.
Small business--Management.
Small business marketing.
Success in business.
Electronic books.
Electronic books.
HF5415.13 / .A97 2010eb
658.8
It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profile / It is not who you know, it is who knows you! David Avrin. - Hoboken, N.J. : John Wiley & Sons, ©2010. - 1 online resource (xxii, 216 pages)
Includes index.
Your brand -- Creating awareness -- The pitch.
Raise your profile and get the attention you deserve -- or your business, your brand, or yourself!. Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and "visibility expert" David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears o.
9780470559529 (electronic bk.) 0470559527 (electronic bk.) 9780470559543 (electronic bk. ; Adobe Digital Editions) 0470559543 (electronic bk. ; Adobe Digital Editions) 9780470559536 (electronic bk. ; Mobipocket Reader) 0470559535 (electronic bk. ; Mobipocket Reader) 9780470483244 0470483245 1282362712 9781282362710
9786612362712
OverDrive, Inc. http://www.overdrive.com
Small business marketing.
Small business--Management.
Success in business.
Advertising.
Petites et moyennes entreprises--Gestion.
Succès dans les affaires.
BUSINESS & ECONOMICS--Marketing--General.
BUSINESS & ECONOMICS--Distribution.
Advertising.
Small business--Management.
Small business marketing.
Success in business.
Electronic books.
Electronic books.
HF5415.13 / .A97 2010eb
658.8