Brand Bollywood : a new global entertainment order /
Bose, Derek.
Brand Bollywood : a new global entertainment order / Derek Bose. - New Delhi ; Thousand Oaks, Calif. : Sage Publications, 2006. - 1 online resource (226 pages)
Includes index.
First Day First Show: Perishable Commodity -- Delivery Platforms -- Integrated Solutions -- One Size Fits All: Vanishing Formulas -- Market Research -- Missing Links -- Distribution Is God: Growth Drivers -- Distributors' Dilemma -- Video Boom -- Riding the Air Waves: Tuning In -- Niche Channels -- Digital Migration -- Battle of the Screens: Personal Computers -- Animation and Gaming -- Mobile Telephony -- Let the Music Play On: Signposts -- Partnering Progress -- Music Theft -- Crime and Punishment: Government Intervention -- Borderless Crime -- Content Regulation -- Rise of Consuming Classes: Consumption Patterns -- Technology Effects -- Big Picture -- Reviving Lost Mojo: Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment -- Back to the Future: Portfolio Management -- Global Powerhouse -- Road Map Ahead.
Use copy
Convenient coincidences and glycerine tears, star-crossed lovers and happy endings, mindless songs and energetic dances ... These elements, and more, have sustained the Bollywood brand of cinema for nearly a century, so much so that it has now found acceptance across continents. This book is a road map for the fast-changing entertainment landscape of India. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise. This is due to the rapid convergence of various media-home video, satellite television, radio, Internet, animation and gaming-which det.
Electronic reproduction.
[Place of publication not identified] :
HathiTrust Digital Library,
2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
http://purl.oclc.org/DLF/benchrepro0212
English.
9788132102786 (electronic bk.) 8132102789 (electronic bk.) 9788132111788 (ebook) 8132111788 (ebook) (pbk. ; alk. paper) (pbk. ; alk. paper) 1282154079 9781282154070 9786612154072 6612154071
Motion pictures--India.
Performing arts--India.
Cinéma--Inde.
Arts du spectacle--Inde.
PERFORMING ARTS--Film & Video--Reference.
Motion pictures.
Performing arts.
India.
Electronic books.
Electronic books.
PN1993.5.I8 / B67 2006eb
791.430954
Brand Bollywood : a new global entertainment order / Derek Bose. - New Delhi ; Thousand Oaks, Calif. : Sage Publications, 2006. - 1 online resource (226 pages)
Includes index.
First Day First Show: Perishable Commodity -- Delivery Platforms -- Integrated Solutions -- One Size Fits All: Vanishing Formulas -- Market Research -- Missing Links -- Distribution Is God: Growth Drivers -- Distributors' Dilemma -- Video Boom -- Riding the Air Waves: Tuning In -- Niche Channels -- Digital Migration -- Battle of the Screens: Personal Computers -- Animation and Gaming -- Mobile Telephony -- Let the Music Play On: Signposts -- Partnering Progress -- Music Theft -- Crime and Punishment: Government Intervention -- Borderless Crime -- Content Regulation -- Rise of Consuming Classes: Consumption Patterns -- Technology Effects -- Big Picture -- Reviving Lost Mojo: Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment -- Back to the Future: Portfolio Management -- Global Powerhouse -- Road Map Ahead.
Use copy
Convenient coincidences and glycerine tears, star-crossed lovers and happy endings, mindless songs and energetic dances ... These elements, and more, have sustained the Bollywood brand of cinema for nearly a century, so much so that it has now found acceptance across continents. This book is a road map for the fast-changing entertainment landscape of India. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise. This is due to the rapid convergence of various media-home video, satellite television, radio, Internet, animation and gaming-which det.
Electronic reproduction.
[Place of publication not identified] :
HathiTrust Digital Library,
2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
http://purl.oclc.org/DLF/benchrepro0212
English.
9788132102786 (electronic bk.) 8132102789 (electronic bk.) 9788132111788 (ebook) 8132111788 (ebook) (pbk. ; alk. paper) (pbk. ; alk. paper) 1282154079 9781282154070 9786612154072 6612154071
Motion pictures--India.
Performing arts--India.
Cinéma--Inde.
Arts du spectacle--Inde.
PERFORMING ARTS--Film & Video--Reference.
Motion pictures.
Performing arts.
India.
Electronic books.
Electronic books.
PN1993.5.I8 / B67 2006eb
791.430954