Innovation and diffusion of software technology : mapping strategies /
Woodside, Arch G.
Innovation and diffusion of software technology : mapping strategies / Hugh Pattinson, Arch G. Woodside. - Oxford : Elsevier, 2007. - 1 online resource (470 pages)
Includes bibliographical references and index.
Chapter 10. Theory Development, Generalization, and ConclusionsAppendices; References; Subject Index.
This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level "hermeneutic system" starting with written accounts of decision-making associated with development and delivery of new software applications - these accounts are then revisited through multiple rounds of researcher and informant interpretations. The framework and supporting analysis is applied to six application software case studies that created new Internet-based software applications which were either disruptive or suppor
9780080553368 (electronic bk.) 0080553362 (electronic bk.)
Electronic commerce.
Application software--Development.
Electronic commerce--Case studies.
Application software--Development--Case studies.
Commerce électronique.
Logiciels d'application--Développement.
Commerce électronique--Études de cas.
Logiciels d'application--Développement--Études de cas.
BUSINESS & ECONOMICS--International--Marketing.
BUSINESS & ECONOMICS--Marketing--Multilevel.
BUSINESS & ECONOMICS--Exports & Imports.
Application software--Development.
Electronic commerce.
Electronic books.
Case studies.
HF5548.32 / .W66 2007eb
658.84
Innovation and diffusion of software technology : mapping strategies / Hugh Pattinson, Arch G. Woodside. - Oxford : Elsevier, 2007. - 1 online resource (470 pages)
Includes bibliographical references and index.
Chapter 10. Theory Development, Generalization, and ConclusionsAppendices; References; Subject Index.
This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level "hermeneutic system" starting with written accounts of decision-making associated with development and delivery of new software applications - these accounts are then revisited through multiple rounds of researcher and informant interpretations. The framework and supporting analysis is applied to six application software case studies that created new Internet-based software applications which were either disruptive or suppor
9780080553368 (electronic bk.) 0080553362 (electronic bk.)
Electronic commerce.
Application software--Development.
Electronic commerce--Case studies.
Application software--Development--Case studies.
Commerce électronique.
Logiciels d'application--Développement.
Commerce électronique--Études de cas.
Logiciels d'application--Développement--Études de cas.
BUSINESS & ECONOMICS--International--Marketing.
BUSINESS & ECONOMICS--Marketing--Multilevel.
BUSINESS & ECONOMICS--Exports & Imports.
Application software--Development.
Electronic commerce.
Electronic books.
Case studies.
HF5548.32 / .W66 2007eb
658.84