The idea of political marketing /
The idea of political marketing /
Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
- Westport, Conn. : Praeger, 2002.
- 1 online resource (xxi, 258 pages) : illustrations
-
- Praeger series in political communication .
- Praeger series in political communication. .
Includes bibliographical references (pages 221-241) and index.
Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy.
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.
0313012385 (electronic bk.) 9780313012389 (electronic bk.) 0275975959 (alk. paper) 9780275975951 (alk. paper) 1280422874 9781280422874 9786610422876 6610422877
9780275975951
Greenwood eBooks http://www.ebooks.greenwood.com/about.asp
GBA253948 bnb
Campaign management.
Marketing--Political aspects.
Campagnes électorales--Gestion.
Marketing--Aspect politique.
POLITICAL SCIENCE--Political Process--General.
Campaign management.
Electronic books.
Electronic books.
Electronic books.
JF2112.C3 / I34 2002eb
324.7
Includes bibliographical references (pages 221-241) and index.
Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy.
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.
0313012385 (electronic bk.) 9780313012389 (electronic bk.) 0275975959 (alk. paper) 9780275975951 (alk. paper) 1280422874 9781280422874 9786610422876 6610422877
9780275975951
Greenwood eBooks http://www.ebooks.greenwood.com/about.asp
GBA253948 bnb
Campaign management.
Marketing--Political aspects.
Campagnes électorales--Gestion.
Marketing--Aspect politique.
POLITICAL SCIENCE--Political Process--General.
Campaign management.
Electronic books.
Electronic books.
Electronic books.
JF2112.C3 / I34 2002eb
324.7