Understanding green consumer behaviour : a qualitative cognitive approach /
Wagner, Sigmund A., 1966-
Understanding green consumer behaviour : a qualitative cognitive approach / Understanding green consumer behavior Sigmund A. Wagner. - London ; New York : Routledge, 1997. - 1 online resource (xv, 288 pages) : illustrations - - Consumer research and policy . - Consumer research and policy series. .
Includes bibliographical references (pages 264-280) and index.
Chapter 1 A COGNITIVE STUDY INTO ENVIRONMENTALLY ORIENTED CONSUMPTION -- chapter 2 COGNITIVE CONSUMER RESEARCH -- chapter 3 EMPIRICAL RESEARCH INTO GREEN CONSUMER BEHAVIOUR -- chapter 4 CLASSIFICATION OF CONSUMERS -- chapter 5 INTERPRETATION OF KNOWLEDGE STRUCTURES -- chapter 6 EXPERIENCE AND LEARNING: THE PROBLEM SOLVING BEHAVIOUR OF THE GREEN CONSUMER -- chapter 7 THE BEGINNING OF KNOWLEDGE.
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as: How do consumers develop 'meaning' regarding green products? How are such processes subconsciously structured by certain activities of the mind? How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life? Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the book's interdisciplinary framework allows the author to develop an understanding of the entire cognitive process. Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.
0203444035 (electronic bk.) 9780203444030 (electronic bk.) 0203570820 (electronic bk.) 9780203570821 (electronic bk.) 6610318379 (electronic bk.) 9786610318377 (electronic bk.) 9786610075331 6610075336 9781134728602 1134728603 9781134728558 1134728557 9781134728596 113472859X 9780415316194 0415316197 (Cloth) (Paper) 1280318376 9781280318375
10.4324/9780203444030 doi
MYILIB_CUp
Consumer behavior.
Green products.
Motivation research (Marketing)
Motivation (Psychology)
Motivation
Consommateurs--Comportement.
Produits écologiques.
Études de motivation (Marketing)
Motivation (Psychologie)
BUSINESS & ECONOMICS--Consumer Behavior.
Consumer behavior.
Green products.
Motivation (Psychology)
Motivation research (Marketing)
Consumentengedrag.
Milieugedrag.
Electronic books.
Electronic books.
Electronic books.
HF5415.32 / .W34 1997eb
658.8/342
Understanding green consumer behaviour : a qualitative cognitive approach / Understanding green consumer behavior Sigmund A. Wagner. - London ; New York : Routledge, 1997. - 1 online resource (xv, 288 pages) : illustrations - - Consumer research and policy . - Consumer research and policy series. .
Includes bibliographical references (pages 264-280) and index.
Chapter 1 A COGNITIVE STUDY INTO ENVIRONMENTALLY ORIENTED CONSUMPTION -- chapter 2 COGNITIVE CONSUMER RESEARCH -- chapter 3 EMPIRICAL RESEARCH INTO GREEN CONSUMER BEHAVIOUR -- chapter 4 CLASSIFICATION OF CONSUMERS -- chapter 5 INTERPRETATION OF KNOWLEDGE STRUCTURES -- chapter 6 EXPERIENCE AND LEARNING: THE PROBLEM SOLVING BEHAVIOUR OF THE GREEN CONSUMER -- chapter 7 THE BEGINNING OF KNOWLEDGE.
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as: How do consumers develop 'meaning' regarding green products? How are such processes subconsciously structured by certain activities of the mind? How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life? Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the book's interdisciplinary framework allows the author to develop an understanding of the entire cognitive process. Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.
0203444035 (electronic bk.) 9780203444030 (electronic bk.) 0203570820 (electronic bk.) 9780203570821 (electronic bk.) 6610318379 (electronic bk.) 9786610318377 (electronic bk.) 9786610075331 6610075336 9781134728602 1134728603 9781134728558 1134728557 9781134728596 113472859X 9780415316194 0415316197 (Cloth) (Paper) 1280318376 9781280318375
10.4324/9780203444030 doi
MYILIB_CUp
Consumer behavior.
Green products.
Motivation research (Marketing)
Motivation (Psychology)
Motivation
Consommateurs--Comportement.
Produits écologiques.
Études de motivation (Marketing)
Motivation (Psychologie)
BUSINESS & ECONOMICS--Consumer Behavior.
Consumer behavior.
Green products.
Motivation (Psychology)
Motivation research (Marketing)
Consumentengedrag.
Milieugedrag.
Electronic books.
Electronic books.
Electronic books.
HF5415.32 / .W34 1997eb
658.8/342