Ultimate guide to Facebook advertising /
Marshall, Perry, 1969-
Ultimate guide to Facebook advertising / Perry Marshall, Bob Regnerus, Thomas Meloche. - Fourth edition. - 1 online resource : illustrations, maps. - Entrepreneur magazine's ultimate guides .
Includes index.
"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight"--
9781613084311 (electronic bk.) 1613084315 electronic book paperback
2020037827
Facebook (Electronic resource)
Facebook (Electronic resource)
Internet advertising.
Publicité sur Internet.
Internet advertising
Electronic books.
HF6146.I58 / M364 2020
659.14/4
Ultimate guide to Facebook advertising / Perry Marshall, Bob Regnerus, Thomas Meloche. - Fourth edition. - 1 online resource : illustrations, maps. - Entrepreneur magazine's ultimate guides .
Includes index.
"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight"--
9781613084311 (electronic bk.) 1613084315 electronic book paperback
2020037827
Facebook (Electronic resource)
Facebook (Electronic resource)
Internet advertising.
Publicité sur Internet.
Internet advertising
Electronic books.
HF6146.I58 / M364 2020
659.14/4