The publishing business : a guide to starting out and getting on /
Smith, Kelvin
The publishing business : a guide to starting out and getting on / Kelvin Smith and Melanie Ramdarshan Bold. - Second edition. - 1 online resource (240 pages) : illustrations - Creative careers . - Creative careers (London, England) .
Revised edition of: The publishing business : from p-books to e-books / Kelvin Smith.
Includes bibliographical references (pages 223-229) and index.
The fundamentals of publishing -- The publishing ecosystem -- Writers, readers and intermediaries -- Editorial processes -- Design and production -- Print and digital publishing -- Rights -- Marketing, sales and distribution.
"The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry."--Publisher's description
9781474249539 (electronic bk.) 1474249531 (electronic bk.) 9781474249546 (online) 147424954X
Publishers and publishing.
Publishers and publishing--Vocational guidance.
Publishers and publishing--Technological innovations.
Electronic publishing.
Édition électronique.
electronic publishing.
Media, information & communication industries.
Publishing industry & book trade.
LANGUAGE ARTS & DISCIPLINES--Journalism.
Media Studies.
Electronic publishing.
Publishers and publishing.
Publishers and publishing--Technological innovations.
Publishers and publishing--Vocational guidance.
Verlag.
Buchhandel
Buchherstellung
Verleger
Publizistik
Elektronisches Publizieren
Online-Publizieren
Media Studies.
Electronic books.
Electronic books.
Z278 / .S55 2018
070.5
The publishing business : a guide to starting out and getting on / Kelvin Smith and Melanie Ramdarshan Bold. - Second edition. - 1 online resource (240 pages) : illustrations - Creative careers . - Creative careers (London, England) .
Revised edition of: The publishing business : from p-books to e-books / Kelvin Smith.
Includes bibliographical references (pages 223-229) and index.
The fundamentals of publishing -- The publishing ecosystem -- Writers, readers and intermediaries -- Editorial processes -- Design and production -- Print and digital publishing -- Rights -- Marketing, sales and distribution.
"The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry."--Publisher's description
9781474249539 (electronic bk.) 1474249531 (electronic bk.) 9781474249546 (online) 147424954X
Publishers and publishing.
Publishers and publishing--Vocational guidance.
Publishers and publishing--Technological innovations.
Electronic publishing.
Édition électronique.
electronic publishing.
Media, information & communication industries.
Publishing industry & book trade.
LANGUAGE ARTS & DISCIPLINES--Journalism.
Media Studies.
Electronic publishing.
Publishers and publishing.
Publishers and publishing--Technological innovations.
Publishers and publishing--Vocational guidance.
Verlag.
Buchhandel
Buchherstellung
Verleger
Publizistik
Elektronisches Publizieren
Online-Publizieren
Media Studies.
Electronic books.
Electronic books.
Z278 / .S55 2018
070.5