Research methods for business and social science students /
Adams, John.
Research methods for business and social science students / John Adams, Hafiz T.A. Khan, Robert Raeside. - Second edition. - 1 online resource
Revised edition of: Research methods for graduate business and social science students / John Adams [and others], published in 2007.
Includes bibliographical references.
Cover -- Contents -- Preface -- Acknowledgements -- 1 -- Introduction to Research -- 2 -- Research Methodology -- 3 -- The Research Cycle -- 4 -- Literature Review and Critical Reading -- 5 -- Sampling -- 6 -- Primary Data Collection -- 7 -- Secondary Data Collection -- 8 -- Surveys -- 9 -- Interviews and Focus Groups -- 10 -- Qualitative Data Analysis -- 11 -- Descriptive Quantitative Analysis -- 12 -- Correlation and Regression -- 13 -- Advanced Statistical Analysis -- 14 -- Tests of Measurement and Quality -- 15 -- Conducting Your Research 16 -- Writing and Presenting the DissertationAppendices -- Bibliography and Further Reading -- About the Authors
Research Methods for Business and Social Science Students aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method. The book also describes in clear terms how students can analyse data, interpret results and link these to the literature review and hence their own contri.
9788132119814 (electronic bk.) 8132119819 (electronic bk.)
Social sciences--Research.
Social sciences--Methodology.
Sciences sociales--Recherche.
REFERENCE--Questions & Answers.
Social sciences--Methodology.
Social sciences--Research.
Electronic books.
H62 / .A5134 2014eb
001.4/2
Research methods for business and social science students / John Adams, Hafiz T.A. Khan, Robert Raeside. - Second edition. - 1 online resource
Revised edition of: Research methods for graduate business and social science students / John Adams [and others], published in 2007.
Includes bibliographical references.
Cover -- Contents -- Preface -- Acknowledgements -- 1 -- Introduction to Research -- 2 -- Research Methodology -- 3 -- The Research Cycle -- 4 -- Literature Review and Critical Reading -- 5 -- Sampling -- 6 -- Primary Data Collection -- 7 -- Secondary Data Collection -- 8 -- Surveys -- 9 -- Interviews and Focus Groups -- 10 -- Qualitative Data Analysis -- 11 -- Descriptive Quantitative Analysis -- 12 -- Correlation and Regression -- 13 -- Advanced Statistical Analysis -- 14 -- Tests of Measurement and Quality -- 15 -- Conducting Your Research 16 -- Writing and Presenting the DissertationAppendices -- Bibliography and Further Reading -- About the Authors
Research Methods for Business and Social Science Students aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method. The book also describes in clear terms how students can analyse data, interpret results and link these to the literature review and hence their own contri.
9788132119814 (electronic bk.) 8132119819 (electronic bk.)
Social sciences--Research.
Social sciences--Methodology.
Sciences sociales--Recherche.
REFERENCE--Questions & Answers.
Social sciences--Methodology.
Social sciences--Research.
Electronic books.
H62 / .A5134 2014eb
001.4/2