The graphic design reference & specification book /

Evans, Poppy, 1949-

The graphic design reference & specification book / Graphic design reference and specification book Graphic design reference + specification book Poppy Evans and Aaris Sherin ; updated materials provided by Irina Lee. - 1 online resource (320 pages) : illustrations (some color).

"Everything graphic designers need to know every day"--Cover. Original ed. published as: Forms, folds, and sizes. ©2004.

Includes bibliographical references (pages 216-221) and index.

Measurement conversion charts -- Copyright and trademark standards -- Proofreading and copywriting -- Imaging and color -- Type -- Grid design basics -- Paper -- Bindings and folds -- Envelopes and folders -- Packaging styles -- Postal standards -- Bar code standards -- Printing and finishing -- Greening graphic design -- User experience and interface design -- Standard forms and contracts.

The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

9781610587884 (electronic bk.) 161058788X (electronic bk.)

MWT11712692

CL0500000399 Safari Books Online 45C5B510-470E-4A96-971F-8C730A4D2F89 OverDrive, Inc. http://www.overdrive.com

GBC121745 bnb

020062299 Uk


Printing--Handbooks, manuals, etc.
Graphic design (Typography)--Handbooks, manuals, etc.
Packaging--Handbooks, manuals, etc.
Shippers' guides.
Arts graphiques--Guides, manuels, etc.
Conditionnement (Emballage)--Guides, manuels, etc.
Expéditeurs--Guides.
CRAFTS & HOBBIES / Book Printing & Binding
DESIGN / Book
TECHNOLOGY & ENGINEERING / Technical & Manufacturing Industries & Trades
Graphic design (Typography)
Packaging.
Printing.
Shippers' guides.


Electronic books.
Electronic books.
Handbooks and manuals.

Z118.5 / .E83 2013eb

686.2

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