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Ammar, Jamil.

Think consumer : the enforcement of the trade mark quality guarantee revisited : a legal and economic analysis / Enforcement of the trade mark quality guarantee revisited : a legal and economic analysis Enforcement of the trademark quality guarantee revisited : a legal and economic analysis by Jamil Ammar. - Newcastle upon Tyne : Cambridge Scholars, ©2011. - 1 online resource (viii, 224 pages)

Includes bibliographical references (pages 209-224).

Introduction -- Trade mark protections : back to basics -- The quality function under the doctrine of the trade mark subject-matter -- Quality, the protection of non-origin functions : putting dilution into context -- Rethinking deregulation : the enforcement of the quality function under the Chicago Economic School revisited -- The other side of the coin : the rationale of quality regulation under consumer law : Section 14(2) of the Sale of goods act as an example -- Conclusions.

ISBN: 9781443828024 (electronic bk.) 1443828025 (electronic bk.)

Standard No.: 9786613142504

Source: 9781443828024 Cambridge Scholars Publishing

Nat. Bib. No.: GBB6I1419 bnb

Nat. Bib. Agency Control No.: 017923259 Uk

Subjects--Topical Terms:
Trademarks--Law and legislation--European Union countries.
Trademarks--Law and legislation.
Brand name products--Law and legislation--European Union countries.
Brand name products--Law and legislation.
LAW--Administrative Law & Regulatory Practice.
Trademarks law.
Intellectual property law.
International economic & trade law.
Brand name products--Law and legislation.
Trademarks--Law and legislation.

Subjects--Geographic Terms:
European Union countries.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: KJE2768 / .A95 2011eb

Dewey Class. No.: 346.48804