Creatures of politics : media, message, and the American presidency /

Lempert, Michael,

Creatures of politics : media, message, and the American presidency / Michael Lempert and Michael Silverstein. - Bloomington, Ind. : Indiana University Press, 2012. - 1 online resource

Includes bibliographical references and index.

Introduction: "message" is the medium -- Getting it "ju -- st right!" -- Addressing "the issues" -- Ethno-blooperology -- Unflipping the flop -- The message in hand -- What goes around.

It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call ""message."" Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments i.


English.

9780253007568 (electronic bk.) 0253007569 (electronic bk.) 9781283546102 1283546108 9786613858559 6613858552

9786613858559 40021397779

385855 MIL 22573/ctt16gjt9r JSTOR 4EB07F82-3CF6-44C7-A6F1-A6EB7B97107C OverDrive, Inc. http://www.overdrive.com

2012015064

016102604 Uk


Communication in politics--United States.
Presidential candidates--Language.--United States
Rhetoric--Political aspects--United States.
Communication politique--États-Unis.
Discours politique--États-Unis.
POLITICAL SCIENCE--Government--National.
SOCIAL SCIENCE--Anthropology--Cultural.
Communication in politics.
Presidential candidates--Language.
Rhetoric--Political aspects.
Politieke communicatie.
Massamedia.
Presidenten.
Politici.


United States.
Verenigde Staten.


Electronic books.
Electronic books.

JA85.2.U6 / L46 2012eb

320.97301/4

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