Utopian images and narratives in advertising : dreams for sale /
Utopian images and narratives in advertising : dreams for sale /
edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper.
- Lanham, Md. : Lexington Books, c2012.
- 1 online resource (vi, 290 p.)
Includes bibliographical references and index.
The Portrayal of Utopian Spaces in Magazine Advertisements / Water, the All-Purpose Utopia / Women and Children in a Fragile Paradise / Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / Absolute Utopia: Advertising the American Dream "In an Absolut World" / Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / Jungian Archetypes in Advertising Imagery / Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / Masculine and Feminine Images in Italian Magazine Advertising / Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising / Utopian Scenarios in Hispanic Advertisements: People en Español / Advertising, Neoliberalism, and the Financial Collapse of 2008 / Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / The Four Women of the Apocalypse: Utopia or Dystopia? / Luigi, Alessandra Manca John Kloos Jean-Marie Kauth Zubair S. Amir Katy Kiick William Scarlato Chris Birks Margaret Salyer Jonatlian F. Lewis Maria Lucia Piga Vincent Gaddis Joaquín Montero Robert L. Craig Ed McLuskie Marian Mesrobian MacCurdy Manca, Alessandra 7 -- Kloos, John 31 -- Kauth, Jean-Marie 47 -- Amir, Zubair S. 69 -- Kiick, Katy 79 -- Scarlato, William 89 -- Birks, Chris 99 -- Salyer, Margaret 111 -- Lewis, Jonatlian F., Paul Catterson Catterson, Paul 141 -- Piga, Maria Lucia, Dolores Sorci-Bradley Sorci-Bradley, Dolores 153 -- Gaddis, Vincent 193 -- Montero, Joaquín 213 -- Craig, Robert L. 229 -- McLuskie, Ed 251 -- MacCurdy, Marian Mesrobian 261.
Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike.
English.
9780739173275 ebook 0739173278 ebook 1280778954 9781280778957 9786613689344 6613689343
9786613689344 ebr10573605
368934 MIL
2021678755
Advertising--Psychological aspects.
Advertising--Social aspects.
Utopias.
Advertising and women.
Utopias
Publicité--Aspect psychologique.
Publicité--Aspect social.
Utopies.
Publicité et femmes.
utopias.
utopian literature.
BUSINESS & ECONOMICS--Advertising & Promotion.
Advertising and women.
Advertising--Psychological aspects.
Advertising--Social aspects.
Utopias.
Electronic books.
Electronic books.
HF5822
659.1/045553
Includes bibliographical references and index.
The Portrayal of Utopian Spaces in Magazine Advertisements / Water, the All-Purpose Utopia / Women and Children in a Fragile Paradise / Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / Absolute Utopia: Advertising the American Dream "In an Absolut World" / Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / Jungian Archetypes in Advertising Imagery / Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / Masculine and Feminine Images in Italian Magazine Advertising / Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising / Utopian Scenarios in Hispanic Advertisements: People en Español / Advertising, Neoliberalism, and the Financial Collapse of 2008 / Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / The Four Women of the Apocalypse: Utopia or Dystopia? / Luigi, Alessandra Manca John Kloos Jean-Marie Kauth Zubair S. Amir Katy Kiick William Scarlato Chris Birks Margaret Salyer Jonatlian F. Lewis Maria Lucia Piga Vincent Gaddis Joaquín Montero Robert L. Craig Ed McLuskie Marian Mesrobian MacCurdy Manca, Alessandra 7 -- Kloos, John 31 -- Kauth, Jean-Marie 47 -- Amir, Zubair S. 69 -- Kiick, Katy 79 -- Scarlato, William 89 -- Birks, Chris 99 -- Salyer, Margaret 111 -- Lewis, Jonatlian F., Paul Catterson Catterson, Paul 141 -- Piga, Maria Lucia, Dolores Sorci-Bradley Sorci-Bradley, Dolores 153 -- Gaddis, Vincent 193 -- Montero, Joaquín 213 -- Craig, Robert L. 229 -- McLuskie, Ed 251 -- MacCurdy, Marian Mesrobian 261.
Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike.
English.
9780739173275 ebook 0739173278 ebook 1280778954 9781280778957 9786613689344 6613689343
9786613689344 ebr10573605
368934 MIL
2021678755
Advertising--Psychological aspects.
Advertising--Social aspects.
Utopias.
Advertising and women.
Utopias
Publicité--Aspect psychologique.
Publicité--Aspect social.
Utopies.
Publicité et femmes.
utopias.
utopian literature.
BUSINESS & ECONOMICS--Advertising & Promotion.
Advertising and women.
Advertising--Psychological aspects.
Advertising--Social aspects.
Utopias.
Electronic books.
Electronic books.
HF5822
659.1/045553