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Brand management co-creating meaningful brands

Beverland, Michael

Brand management co-creating meaningful brands - London Sage 2018 - xvi, 400p. color illustrations ; 24 cm

Includes bibliographical references (pages 371-385) and index.

ISBN: 9781473951983

LCCN: 2017955497

Subjects--Topical Terms:
Branding (Marketing)
Branding (Marketing)

LC Class. No.: HF5415.1255 / .B48 2018

Dewey Class. No.: 658.827 / BE-B

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