Start with why how great leaders inspire everyone to take action

Sinek, Simon

Start with why how great leaders inspire everyone to take action - New York Portfolio 2009 - x,246p. ill. 22 cm.

Includes bibliographical references and index.

Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.

9780241958223

2009021862


Leadership.

658.4092 / SI-S

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