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Multicultural public relations a social-interpretive approach

Banks, Stephen P

Multicultural public relations a social-interpretive approach - New Delhi Sage 1995 - x, 141 p. 23 cm. - Communicating effectively in multicultural contexts .

Includes bibliographical references (p. 125-136) and index.

ISBN: 9780803948419

LCCN: 94049583

Subjects--Topical Terms:
Public relations.
Intercultural communication.
Multiculturalism.

LC Class. No.: HM263 / .B323 1995

Dewey Class. No.: 659.2 / BA-M

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