Brand Management

This list contains 14 titles

Aaker on branding 20 principles that drive success

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angels Sage 2015Availability: Not available: Checked out (1).
Advertising management

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2006Availability: Items available for loan: OPJGU Sonepat- Campus (1) Call number: 659.1 BA-A.
Brand leadership

by Aaker, David A | Joachimsthaler, Erich.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 2000Availability: Items available for loan: OPJGU Sonepat- Campus (1) Call number: 658.827 AA-B.
Building strong brands

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 1996Availability: Items available for loan: OPJGU Sonepat- Campus (1) Call number: 658.827 AA-B. Not available: Checked out (1).
Inside job

by Ferguson, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: David Germain Associated 2008Online access: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1) Call number: 330.9051 IN-.
Luxury strategy break the rules of marketing to build luxury brands

by Kapferer, J N | Bastien, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2009Availability: Items available for loan: OPJGU Sonepat- Campus (1) Call number: 658.8 KA-L.
New strategic brand management

by Kapferer, J N.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2009Availability: Items available for loan: OPJGU Sonepat- Campus (1) Call number: 658.827 KA-N.
Paper chase videorecording a Thompson-Paul production ; Twentieth Century Fox ; screenplay by James Bridges ; produced by Robert C. Thompson and Rodrick Paul ; directed by James Bridges

by Bridges,James | Thompson, Robert C | Paul, Rodrick | Bridges, James | Bottoms, Timothy, | Wagner, Lindsay | Houseman, John | Herrmann, Edward | Naughton, James, 1945- | Williams, John, | Osborn, John Jay. Paper chase | Twentieth Century-Fox Film Corporation | Twentieth Century Fox Home Entertainment, Inc.

Edition: Widescreen versionMaterial type: Film Film; Type of visual material: videorecording Publication details: Beverly Hills, Calif 20th Century Fox Home Entertainment c2003Availability: No items available.
Strategic brand management creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 1997Availability: Items available for loan: OPJGU Sonepat- Campus (2) Call number: 658.827 KA-S, ...
Strategic brand management building, measuring and managing brand equity

by Keller, Kevin Lane.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2008Availability: No items available.
Strategic brand management building, measuring, and managing brand equity

by Keller, Kevin Lane, 1956- | Parameswaran, M G | Jacob, Isaac.

Edition: 3rd Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Pearson 2011Availability: Items available for loan: OPJGU Sonepat- Campus (3) Call number: 658.827 KE-S, ...
Strategic brand management building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 4th Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Pearson 2015Availability: Items available for loan: OPJGU Sonepat- Campus (7) Call number: 658.827 KE-S, ...
Strategic brand management building, measuring, and managing brand equity

by Keller, Kevin Lane, 1956- | Parameswaran, Ambi M G | Jacob, Isaac.

Edition: 4th Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson 2015Availability: Items available for loan: OPJGU Sonepat- Campus (6) Call number: 658.827 KE-S, ... Not available: Checked out (1).
Strategic market management

by Aaker, David A.

Edition: 7th Publication details: New Delhi Wiley India 2005Availability: Items available for loan: OPJGU Sonepat- Campus (1) Call number: 658.8 AA-S.

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