Ethics in advertising

By:

Snyder, Wally S

Material type: Text

TextPublication details: London Routledge 2016Description: xviii,181pISBN:

9781138188983

Subject(s):

Advertising -- Moral and ethical aspects

DDC classification:

174.4 23 SN-E

LOC classification:

HF5831 .S57 2016

Contents:

Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.

Item type:

Print List(s) this item appears in: List of Business cases

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	174.4 SN-E (Browse shelf(Opens below))		Available		136131

Includes bibliographical references and index.

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