Intellectual property and business the power of intangible assets
Material type: TextPublication details: London Sage Publication 2014Description: xii,304p. illustrations 22 cmISBN:- 9788132117919
- 346.480973 22 RY-I
- KF2979 .R937 2014
Item type | Home library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
OPJGU Sonepat- Campus | General Books | Main Library | 346.480973 RY-I (Browse shelf(Opens below)) | Available | 132483 |
Includes bibliographical references and index.
The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.
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