Intellectual property and business the power of intangible assets

By:

Material type: Text

TextPublication details: London Sage Publication 2014Description: xii,304p. illustrations 22 cmISBN:

9788132117919

DDC classification:

346.480973 22 RY-I

LOC classification:

KF2979 .R937 2014

Contents:

The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	346.480973 RY-I (Browse shelf(Opens below))		Available		132483

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.