Field casework : methods for consulting to small and startup businesses / Lisa K. Gundry, Aaron A. Buchko.
Material type:
TextSeries: Entrepreneurship and the management of growing enterprisesPublication details: Thousand Oaks : Sage Publications, ©1996.Description: 1 online resource (xvii, 138 pages :) : illustrationsContent type: - text
- computer
- online resource
- 9781452264707
- 1452264708
- 9780803972001
- 0803972008
- 9781452231587
- 1452231583
- 1506320317
- 9781506320311
- Business consultants -- Case studies
- Small business -- Management -- Case studies
- Case method
- Conseillers d'entreprise -- Études de cas
- Petites et moyennes entreprises -- Gestion -- Études de cas
- Méthode des cas
- case method
- REFERENCE -- Questions & Answers
- Business consultants
- Case method
- Small business -- Management
- 001 20
- HD69.C6 G853 1996eb
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Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 123-134) and index.
For those engaging in fieldwork in a business setting, this book offers guidance and support from the initial project assignment and client meeting to the closing presentation and exit meeting. Practical advice is provided throughout the consulting process with chapters devoted to establishing client relationships, conducting information searches, maintaining a cohesive student-consulting team and developing recommendations for the client business.
The Purpose and Goals of Fieldwork; The Fieldwork Experience; What It Is and What It Isn't; Managing the Fieldwork; Managing the Student Consulting Team; Launching the Fieldwork Information Search; Developing Recommendations and the Final Client Presentation; Appendix A: Professionalism, Confidentiality, and Ethical Considerations of Fieldwork ; Appendix B: The Role of the SBA/SBI in Fieldwork ; Appendix C: Annotated Bibliography of Secondary Sources ;
English.
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