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1. Deception in the marketplace the psychology of deceptive persuasion and consumer self protection

by Boush, David M | Friestad, Marian | Wright, Peter.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Routledge 2009Availability: Items available for loan: O. P. Jindal Global University Library [Call number: 659.1019 BO-D] (1).
2. Strategic corporate communication

by Argenti, Paul A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Tata McGraw Hill 2007Availability: Items available for loan: O. P. Jindal Global University Library [Call number: 658.45 AR-S] (2).
3. Accidental branding how ordinary people build extraordinary brands

by Vinjamuri, David.

Material type: book Book; Format: print ; Nature of contents: biography; Literary form: not fiction Publisher: New Jersey John Wiley 2008Availability: Items available for loan: O. P. Jindal Global University Library [Call number: 658.827 VI-A] (2).
4. Cases in health care marketing

by Fortenberry, John L | Elrod, James K.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Sudbury Jones and Bartlett 2011Availability: Items available for loan: O. P. Jindal Global University Library [Call number: 362.10688 FO-C] (1).



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