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Deception in the marketplace the psychology of deceptive persuasion and consumer self protection by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2009
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.1019 BO-D.
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Strategic corporate communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2007
Availability: Items available for loan: OPJGU Sonepat- Campus (2)Collection, call number: General Books 658.45 AR-S, ...
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Accidental branding how ordinary people build extraordinary brands by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New Jersey John Wiley 2008
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 VI-A. Items available for reference: OPJGU Sonepat- Campus: Not For Loan (1)Collection, call number: General Books 658.827 VI-A.
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Cases in health care marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sudbury Jones and Bartlett 2011
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 362.10688 FO-C.
Electronic-Books
Competition law, innovation and antitrust an analysis of tying and technological integration Hedvig Schmidt. by Series: New horizons in competition law and economics
Material type: Text Text; Literary form: Not fiction
Publication details: Cheltenham, U.K. Edward Elgar 2009
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: E-Books Perpetual 343.240721 SC-C.
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