Media rules! mastering today`s technology to connect with and keep your audience

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Material type: Text

TextPublication details: New Jersey John Wiley 2008Description: xxii,230p. 24 cmISBN:

9780470108888

Subject(s):

DDC classification:

302.2 22 RE-M

LOC classification:

P96.T42 R44 2008

Online resources:

Contents:

The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	302.2 RE-M (Browse shelf(Opens below))		Available		110983

Includes bibliographical references (p. 217-219) and index.

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