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Subliminal persuasion influence & marketing secrets they don`t want you to know

By: Material type: TextTextPublication details: New Jersey John Wiley 2008Description: xxii,202p. 23 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780470243367
Subject(s): DDC classification:
  • 658.80019 22 LA-S
LOC classification:
  • HF5827.9 .L35 2008
Online resources:
Contents:
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
Item type: Print
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Holdings
Item type Home library Collection Shelving location Call number Materials specified Status Date due Barcode
Print Print OPJGU Sonepat- Campus General Books Main Library 658.80019 LA-S (Browse shelf(Opens below)) CD Available 110991

Includes bibliographical references (p. 191-194) and index.

Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.

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