An Economic Theory of Greed, Love, Groups, and Networks.

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Cover; An Economic Theory of Greed, Love, Groups, and Networks; Title; Copyright; Contents; List of figures; Preface; Acknowledgments; Introduction and preview; Part I Greed and love; 1 Individual materialism, organizations, and power: The view[3pt] from mainstream economics; 1.1 Homo Economicus: Humans as individual rationalwealth maximizers; 1.1.1 Homo Economicus in historical perspective; 1.1.2 Generalizations of Homo Economicus; 1.1.3 Limitations of existing generalizations of Homo Economicus; 1.1.4 The core problem; 1.2 Socioeconomic phenomena explained by the Homo Economicus view.

1.2.1 Competition and organizations1.2.2 Institutions; 1.3 Love: The first addition to the mainstream view; 1.4 Power; 1.4.1 The individualistic approach to power; 1.4.2 Group power; 1.4.3 Groups and power: The second addition to the mainstream view; 1.5 Networks and market frictions: The third additionto the mainstream view; 1.6 Conclusions; 2 Love: The missing building block; 2.1 The plan of the chapter; 2.2 Love stories: Our loves and how they come to be; 2.2.1 The loyal soldier: Break 'em down and build 'em up; 2.2.2 The loving child; 2.2.3 The love for our children.

2.2.4 The love of a fan2.2.5 The faith of a hermit; 2.2.6 The love for our partners; 2.3 Analysis: Love and the Love Principle; 2.4 The basic science of love: Introduction and preview; 2.5 The human brain; 2.5.1 The conscious and unconscious mind; 2.5.2 The neural ``love program''; 2.6 Emotional development and regulation; 2.6.1 Emotional development; 2.6.2 Emotional regulation; 2.6.3 Is attachment in children related to power and desire?; 2.7 Categorization and emotional activation; 2.7.1 Categorization; 2.7.2 The role of emotional activation and regulation in love.

2.7.3 Summing up the basic science of love2.8 Revisiting the Love Principle from an individual perspective; 2.8.1 Introduction to desire as experienced by the individual; 2.8.2 Social desirability; 2.8.3 Spiritual desirability; 2.8.4 Introduction to power as experienced by the individual; 2.8.5 Physical power; 2.8.6 Mental power; 2.8.7 Group power; 2.8.8 Out-of-sample predictions regarding love, desire, and power; 2.9 Comparing love with greed; 2.10 Why does love exist? An evolutionary perspective; 2.10.1 Dominance and submission in humans; 2.10.2 Evolutionary benefits of the love program.

2.10.3 Unique aspects of love in humans2.11 Conclusions; Part II Groups, power, and the development of institutions; 3 Groups and power; 3.1 A note on methodology and organization; 3.1.1 A pragmatic approach; 3.1.2 Preview of the chapter; 3.1.3 Reciprocity and punishment; 3.2 A taxonomy of group archetypes; 3.2.1 Small hierarchies; 3.2.2 Small circles of reciprocity; 3.2.3 Large hierarchies; 3.2.4 Large circles of reciprocity; 3.2.5 Networks; 3.2.6 Common elements of reciprocal andhierarchical groups; 3.3 Groups in practice.

3.3.1 Modern organizations as melting pots of thesefive types: Large-group examples.

A groundbreaking work which presents a unified theory of human behaviour, grounded in economic thought.

Includes bibliographical references and index.

English.

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