Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].

Contributor(s):

McKenzie-Mohr, Doug, 1959-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781452224312
1452224315
9781483349466
1483349462
1412991293
9781412991292

Subject(s): Genre/Form:

Additional physical formats: Print version:: Social marketing to protect the environment : what works.DDC classification:

658.8/02 22

LOC classification:

HF5414 .S664 2012eb

Online resources:

Click here to access online

Contents:

Section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.

Summary: In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.

Print version record.

In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.

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