Ground Wars : Personalized Communication in Political Campaigns.

Print version record.

Cover; Contents; Acknowledgments; Prologue: Welcome to the Campaigns; CHAPTER 1 Personalized Political Communication in American Campaigns; CHAPTER 2 The Ground War Enters the Twenty-first Century; CHAPTER 3 Contacting Voters at Home; CHAPTER 4 Organizing Campaign Assemblages; CHAPTER 5 Targeting Voters for Personal Contacts; CHAPTER 6 Always Fighting the Same Ground War?; Research Appendix; Notes; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W.

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implic.

Includes bibliographical references and index.

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