Luxury China : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.

By:

Chevalier, Michel, 1943-

Contributor(s):

Lu, Pierre Xiao

Material type: Text

TextPublication details: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.Description: 1 online resource (xvii, 251 pages) : illustrations, mapsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781119199755
1119199751
9781118181607
1118181603
9781118181546
1118181549
1283332701
9781283332705
9786613332707
6613332704

Subject(s): Genre/Form:

Additional physical formats: Print version:: Luxury China.DDC classification:

658.800951 22

LOC classification:

HF5415.33.C6 C48 2010eb

Online resources:

Click here to access online

Contents:

Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.

Summary: A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 241-243) and index.

Print version record.

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra.

English.

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