Trademark law and theory a handbook of contemporary research

Includes bibliographical references and index.

From communication to thing : historical aspects of the conceptualisation of trade marks as property / Lionel Bently -- The semiotic account of trademark doctrine and trademark culture / Barton Beebe -- A search-costs theory of limiting doctrines in trademark law / Stacey L. Dogan and Mark A. Lemley -- Trade mark bureaucracies / Robert Burrell -- The political economy of trademark dilution / Clarisa Long -- Fundamental concerns in the harmonization of (European) trademark law / Annette Kur -- Substantive trademark law harmonization : on the emerging coherence between the jurisprudence of the WTO Appellate body and the European Court of Justice / Gail E. Evans -- The free movement (or not) of trademark protected goods in Europe / Thomas Hays -- The trademark law provisions of bilateral free trade agreements Burton Ong -- Reconciling trademark rights and expressive values : how to stop worrying and learn to love ambiguity / Rochelle Cooper Dreyfuss -- Truth and advertising : the Lanham Act and commercial speech doctrine / Rebecca Tushnet -- Restricting allusion to trade marks : a new justification / Michael Spence -- Protecting the common : delineating a public domain in trademark law / Jennifer Davis -- Tolerating confusion about confusion : trademark policies and fair use / Graeme W. Austin -- Online word of mouth and its implications for trademark law / Eric Goldman -- Trademarks and traditional knowledge and cultural intellectual property rights / Susy Frankel -- Culture, traditional knowledge, and trademarks : a view from the south / Coenraad Visser -- Of mutant copyrights, mangled trademarks, and Barbie's beneficence : the influence of copyright on trademark law / Jane C. Ginsburg -- Signs, surfaces, shapes, and structures--the protection of product design under trade mark law / Alison Firth.