The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer.

By:

Kapferer, Jean-Noel [author]

Material type: Text

TextLanguage: English Publication details: London : Kogan Page, 2012.Edition: 5th edDescription: xviii, 492 pISBN:

9780749465155

Subject(s):

Brand name products--Management

DDC classification:

23 658.8343

Summary: "Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students."--

Item type: List(s) this item appears in: Global Library New Arrivals April 2024

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Print	OPJGU Sonepat- Campus	Course Reserve	Central Library	658.8343 KA-N (Browse shelf(Opens below))	Not For Loan (Restricted Access)	152721
Print	OPJGU Sonepat- Campus	Textbooks	Main Library	658.8343 KA-N (Browse shelf(Opens below))	Available	152722
Print	OPJGU Sonepat- Campus	Textbooks	Main Library	658.8343 KA-N (Browse shelf(Opens below))	Available	152723
Print	OPJGU Sonepat- Campus	Textbooks	Main Library	658.8343 KA-N (Browse shelf(Opens below))	Available	152724

"Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students."--

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