Multinationals in India : managing the interface of cultures / Jai B.P. Sinha.
Material type: TextPublication details: New Delhi ; Thousand Oaks, Calif. : Sage Pub., ©2004.Description: 1 online resource (290 pages) : illustrationsContent type:- text
- computer
- online resource
- 9788132101734
- 8132101731
- 1282074865
- 9781282074866
- International business enterprises -- India
- Cross-cultural orientation -- India
- Intercultural communication -- India
- Corporate culture -- India
- Entreprises multinationales -- Inde
- Formation transculturelle -- Inde
- Culture d'entreprise -- Inde
- BUSINESS & ECONOMICS -- Industries -- General
- Corporate culture
- Cross-cultural orientation
- Intercultural communication
- International business enterprises
- India
- 338.8/8854 22
- HD2899 .S55 2004eb
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Electronic-Books | OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 277-282) and index.
The unfolding market -- The new bazaar -- The interface of cultures -- The BAC : a British American corporation -- The SHOCII : a Swedish subsidiary -- The Hilton Roulunds : a Danish multinational -- The VM : an Indo-Japanese joint venture -- The KIMCO : a South Korean subsidiary -- Perspectives and strategies.
This book examines the Indian operations of five multinational organisations from three different cultural zones--one British-American, two Scandinavian and two from the Pacific rim (Japan and South Korea). A comparative analysis showed that each company brought to India its unique cultural imprint, but simultaneously realized the need to adapt management practices to Indian settings. Thus, while providing capital, technology, and a framework for setting targets and standards for production, they absorbed aspects of the work culture in India, typically characterized by hierarchy, personalized r.
Print version record.
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