A very short, fairly interesting and reasonably cheap book about studying marketing / Jim Blythe.

By:

Blythe, Jim

Material type: Text

TextSeries: Very short, fairly interesting and reasonably cheap book about ... seriesPublication details: Thousand Oaks, CA : Sage Publications, 2006.Description: 1 online resource (146 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781847878908
1847878903
9781412930871
1412930871
9781412930888
141293088X

Other title:

Studying marketing

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Very short, fairly interesting and reasonably cheap book about studying marketing.DDC classification:

658.8 22

LOC classification:

HF5415 .B4853 2006eb

Online resources:

Click here to access online

Contents:

Machine generated contents note: Introduction : studying marketing -- pt. I Proper subjects that preceded marketing -- 1. economists -- 2. Behavioural scientists -- pt. II Marketing as a proper subject -- 3. marketing gurus and some of their thinking -- 4. Marketing concepts and contexts -- pt. III Selling marketing.

Summary: Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 135-138) and index.

Print version record.

Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.

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