Grounded theory : a practical guide for management, business and market researchers / Christina Goulding.

Includes bibliographical references (pages 171-181) and index.

Philosophy, principles and procedures. The qualitative turn in management research. Introduction -- The positivist paradigm -- The positivist/interpretivist debate -- Common criticisms of qualitative research -- A qualitative approach -- Phenomenology -- Ethnography -- Postmodern approaches to research -- Summary -- Student exercises -- Grounded theory : evolutionary developments and fundamental processes. Introduction -- The influence of symbolic interactionism -- Glaser and Strauss : the discovery of grounded theory -- Basic principles -- Some similarities and differences between grounded theory and other qualitative approaches -- The nature and role of theory -- Grounded theory : a method in transition -- A method for sociologists or adoption in the field of management -- Grounded theory and cross-cultural research -- Summary -- Student exercises -- Getting started : data collection and sampling. Introduction -- The identification of an area of interest and data collection -- Sources of data -- Secondary analysis of qualitative data -- Using life histories as data -- Interviews -- Introspection -- Observational data -- The use of memos -- Sampling in qualitative research -- Theoretical sampling -- Constant comparison -- Reaching saturation : what is it? -- Using the literature to enhance theoretical sensitivity -- Summary -- Student exercises -- Analysis, interpretation and the writing process. Introduction -- Interpreting the data using coding strategies -- Open coding -- Line-by-line analysis -- The process of abstraction -- Axial coding, concepts, properties and dimensional range -- Dimensional analysis : an alternative version of grounded theory -- Theorising using dimensional analysis -- Causal conditions, phenomenon, intervening conditions, interactional strategies, consequences -- Theoretical coding and basic social process -- The conditional matrix -- Developing core categories -- Ensuring credibility through member checking -- Writing the theory -- A short note on manual or computer-aided analysis -- Summary -- Student exercises -- Grounded theory : an illustration of the process. Researching the consumer experience : an illustration of the grounded theory method. Introduction -- Researching the consumer experience -- The research questions -- Choosing the methodology : a grounded theory approach -- Process : theoretical sampling and data collection -- Simultaneous analysis -- Observation of behaviour -- Taking the research into different locations -- The focus groups -- Analysis -- Example of the process -- Interview transcript -- Memo relating to the transcript -- The process of abstraction -- Nostalgia : an example of a concept -- Using diagrams to assist axial coding -- Explanation of Figure 5.2 -- The concept of the 'self' : a starting point for analysis -- The quest for meaning and the concept of alienation -- Summary -- The identification and explanation of concepts and categories. Introduction -- Locating the interpretation in theory -- The existential visitor, motivations and experiences at heritage sites -- The aesthetic visitor, motivations and experiences at heritage sites -- The social visitor, motivations and experiences at heritage sites -- Comments on the categories -- The heritage environment and implications for operations management -- Implications of the research -- Final points relating to the data -- Summary -- Some concluding remarks. A critical review of the methodology. Introduction -- Grounded theory is risky! -- Time, space, insights and the 'drugless trip' -- Which method do you choose? -- Full or partial grounded theory? -- Methodological transgressions -- Using the literature and an overemphasis on induction -- Premature closure -- not enough data or not enough interrogation? -- Some concluding remarks -- Student exercises.

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.

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