Let the story do the work : the art of storytelling for business success / Esther K. Choy.

Includes bibliographical references and index.

Online resource; title from digital title page (viewed on July 07, 2017).

Packed with enlightening examples, this thoughtful resource shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. -- Edited summary from book.

Cover -- Contents -- INTRODUCTION: Why Stories? How Story + Qualifications = Standout Success -- PART ONE: ANATOMY OF A STORY -- CHAPTER 1: Master the Principle Elements of Storytelling -- CHAPTER 2: The Five Basic Plots in Business Communication -- PART TWO: BRINGING STORIES TO LIFE -- CHAPTER 3: Look Who's Listening -- CHAPTER 4: Telling Stories with Data -- CHAPTER 5: Making the Complex Clear -- CHAPTER 6: Combining the Power of Story and Simple Visuals -- CHAPTER 7: Collecting Stories from Everywhere -- PART THREE: STORIES IN ACTION -- CHAPTER 8: Using Your Own Story to Build Credibility and Connection -- CHAPTER 9: Successful Networking Starts with a Good Story Hook -- CHAPTER 10: Selling the Social Impact of Nonprofit Organizations with Story -- CHAPTER 11: Case Study: The Healthcare Industry -- EPILOGUE -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z -- Free Sample From -- About AMACOM.

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