The entrepreneur's playbook : more than 100 proven strategies, tips, and techniques to build a radically successful business / Leonard C. Green, with Paul B. Brown.

By:

Green, Leonard C [author.]

Contributor(s):

Brown, Paul B [author.]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780814438183
0814438180

Subject(s): Genre/Form:

Additional physical formats: Print version:: Entrepreneur's playbook.DDC classification:

658.4/012 23

LOC classification:

HD62.5 .G728 2017

Online resources:

Click here to access online

Contents:

Cover; Contents; A Special Offer; A Quick Word Before We Begin; PRINCIPLE 1 Find a Marketplace Challenge That Needs to Be Solved or Improved; PRINCIPLE 2 A Better Mousetrap Is Not Enough; PRINCIPLE 3 If You Ain't Passionate About Your Idea, No One Else Will Be; PRINCIPLE 4 Experiment!; PRINCIPLE 5 If You Are Not Failing (Occasionally), You Are Not Aiming High Enough; PRINCIPLE 6 Work Hard (You'll Be Amazed at How Many People Don't); PRINCIPLE 7 The Key Entrepreneurial Trait: Knowing How to Spot an Opportunity; PRINCIPLE 8 Successful Entrepreneurs Are Not Risk-Takers.

They Are Calculated Risk-TakersPRINCIPLE 9 You-Yes, You-MUST Have an Advisory Board; PRINCIPLE 10 Research the Market; Narrow the Options; Act!; PRINCIPLE 11 There Is No Sense Making a Mistake Unless You Can Learn from It; PRINCIPLE 12 What Is the Most Effective Tool to Solve a Problem or Deal with a Crisis? SWOT; PRINCIPLE 13 If It Ain't Broke-Break It. Don't Be Complacent. Always Improve. Always Get Better.; PRINCIPLE 14 Be a Mensch; PRINCIPLE 15 Ten Steps to Take Before You Make Your Move into Entrepreneurship.

PRINCIPLE 16 Secrets, Techniques, and Strategies of the Successful Entrepreneurs I Have Worked WithPRINCIPLE 17 Give Back; PRINCIPLE 18 Say Thank You; Acknowledgments; Appendix; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author; Free Sample Chapter from Fail Fast or Win Big; Best-Sellers from Amacom; About Amacom.

Summary: Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding Take calculated risks and minimize failure And much more.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding Take calculated risks and minimize failure And much more.

Online resource; title from digital title page (viewed on March 20, 2017).

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