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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by Series: Marketing for a new century
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, ©2004
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Der Einfluss ablenkender Taetigkeiten auf die Werbewirkung : Bestimmungsfaktoren der Art und Hoehe von Ablenkungseffekten bei Rundfunkspots by
Material type: Article Article
Language: German
Publication details: Bern Peter Lang International Academic Publishers 2018
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Der Einfluss ablenkender Taetigkeiten auf die Werbewirkung Bestimmungsfaktoren der Art und Hoehe von Ablenkungseffekten bei Rundfunkspots by Series:
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: German
Publication details: Bern Peter Lang International Academic Publishers 2018
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
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