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			Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 / Gordon C. Bruner II. by Bruner, Gordon C, 1954- [author.] Edition: (Library version). Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Fort Worth, Texas : GCBII Productions LLC, [2012]Copyright date: ©2012 Other title: Compilation of multi-item measures for consumer behavior & advertising research Compilation of multi-item measures for consumer behavior and advertising research Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Investigación de mercados / Jorge Eliécer Prieto Herrera. by Prieto Herrera, Jorge Eliécer Series: Ciencias administrativas. Mercadeo Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bogotá : Ecoe Ediciones, 2009 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince. by Kaden, Robert J [editor.] Linda, Gerald [editor.] Prince, Melvin [editor.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE Publications, [2012]Copyright date: ©2012 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The marketing research guide / Robert E. Stevens [and others]. by Stevens, Robert E, 1942- Edition: 2nd ed. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : Best Business Books, ©2006 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Writing and research for graphic designers : a designer's manual to strategic communication and presentation / Steven Heller. by Heller, Steven [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Beverly, MA : Rockport Publishers, [2012?] Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Review of marketing research. Vol. 10 / edited by Naresh K. Malhotra. by Malhotra, Naresh K Series: Review of marketing research Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Marketing scales handbook : multi-item measures for consumer insight research. Volume 7 / Gordon C. Bruner II. by Bruner, Gordon C, 1954- [author.] Edition: (Library version). Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Fort Worth, Texas : GCBII Productions, [2013]Copyright date: ©2013 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Consumer behavior 2014 / by Richard K. Miller and Kelli Washington. by Miller, Richard K. (Richard Kendall), 1946- [author.] Washington, Kelli D [author.] Richard K. Miller & Associates [author,, publisher.] Series: RKMA market research handbook series Edition: 10th edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Loganville, GA : Richard K Miller & Associates, [2014]Copyright date: ©2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Restaurant, food & beverage market research handbook 2014-2015 / by Kelli Washington and Richard K. Miller. by Washington, Kelli D [author.] Miller, Richard K. (Richard Kendall), 1946- [author.] Richard K. Miller & Associates [author,, publisher.] Series: RKMA market research handbook series Edition: Fifteen edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Loganville, GA. : Richard K. Miller & Associates, [2014]Copyright date: ©2014 Other title: Restaurant, food and beverage market research handbook 2014-2015 Richard K. Miller & Associates market research handbooks RKMA market research handbook Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Effect of solution transition on steering the sales force : for new marketing and sales metrics / Julien Schnerrer. by Schnerrer, Julien [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Performance Measurement and Management Control : Behavioral Implications and Human Actions / edited by Antonio Davila, Marc J. Epstein, Jean-François Manzoni. by Dávila, Antonio Epstein, Marc J Manzoni, J. F. (Jean-François) Series: Studies in managerial and financial accounting ; v. 28. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Angewandte Marktforschung : eine praxisorientierte Einführung. by Grunwald, Guido Hempelmann, Bernd Material type: Text; Format: available online ; Literary form: Not fiction Publication details: München : De Gruyter, 2012 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Übungen zur angewandten Marktforschung / Dr. Guido Grunwald, Dr. Bernd Hempelmann. by Grunwald, Guido [author.] Hempelmann, Bernd [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Munich, Germany : Oldenbourg Wissenschaftsverlag, 2013Copyright date: ©2013 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The history of marketing science / editors, Russell S. Winer, Scott A. Neslin. by Winer, Russell S [editor.] Neslin, Scott A, 1952- [editor.] World Scientific (Firm) Series: World Scientific--Now Publishers series in business ; v. 3. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Singapore : Hanover, MA : World Scientific Pub. Co. ; Now Publishers Inc., ©2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Travel & tourism market research handbook 2015-2016 / by Richard K. Miller and Kelli Washington. by Miller, Richard K. (Richard Kendall), 1946- [author.] Washington, Kelli D [author.] Richard K. Miller & Associates [publisher.] Series: RKMA market research handbook series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Loganville, GA : Richard K. Miller & Associates, [2015]Copyright date: ©2015 Other title: Travel and tourism market research handbook 2015-2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. by Hunt, Shelby D [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York : Routledge, 2015Copyright date: ©2010 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Creating value : the theory and practice of marketing semiotics research / Laura R. Oswald. by Oswald, Laura R [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2015Copyright date: ©2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Entertainment, media & advertising market research handbook 2015-2016 / by Richard K. Miller and Kelli Washington. by Miller, Richard K. (Richard Kendall), 1946- [author.] Washington, Kelli D [author.] Richard K. Miller & Associates [author,, publisher.] Series: RKMA market research handbook series Edition: 14th edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Loganville, GA : Richard K. Miller & Associates, [2015]Publisher: ©2015 Other title: Market research handbook Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin (Business writer) [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015Copyright date: ©2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Retail business market research handbook 2015-2016 / by Richard K. Miller and Kelli Washington. by Miller, Richard K. (Richard Kendall), 1946- [author.] Washington, Kelli D [author.] Richard K. Miller & Associates [publisher.] Series: RKMA market research handbook series Edition: 16th edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Loganville, GA : Richard K. Miller & Associates, [2015]Copyright date: ©2015 Other title: Retail business market research handbook Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)