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Sound of money how political interests get what they want by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York W.W. Norton 1999
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 324.40973 WE-S.
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Air wars television advertising in election campaigns, 1952-1996 by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington Congressional Quarterly 1997
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 324.73097309045 WE-A.
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Going negative how attack ads shrink and polarize the electorate by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 1995
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 324.730973 AN-G.
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Images, issues, and attacks television advertising by incumbents and challengers in presidential elections by Series: Lexington studies in political communication
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Lexington Books 2006
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: Special Collection - Indiana University 324.730973 DO-I.
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Mudslingers the top 25 negative political campaigns of all time, countdown from no. 25 to no. 1 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport Praeger 2006
Other title:
  • Top 25 negative political campaigns of all time
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: Special Collection - Indiana University 324.70973 SW-M.
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Global electioneering campaign consulting, communications, and corporate financing by Series: Critical media studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield 2005
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: Special Collection - Indiana University 324.70973 SU-G.
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Crowded airwaves campaign advertising in elections by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington Brookings Institution Press 2000
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: Special Collection - Indiana University 324.730973 CR-.
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Everything you think you know about politics and why you`re wrong by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Basic Books 2000
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: Special Collection - Indiana University 324.70973 JA-E.
Attacking judges : how campaign advertising influences state supreme court elections / Melinda Gann Hall. by Series: Stanford series in law and politcs
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Stanford, California : Stanford Law Books, 2014
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
A new beginning : a textual frame analysis of the political campaign film / Joanne Morreale. by Series: SUNY series in speech communication
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Albany : State University of New York Press, ©1991
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 / William L. Benoit. by Series: Praeger series in political communication
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Praeger, 1999
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Going dirty : the art of negative campaigning / David Mark. by
Edition: Updated ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Lanham, Md. : Rowman & Littlefield, ©2009
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Stanford, Calif. : Stanford University Press, ©2010
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Philadelphia : Temple University Press, 2011
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Empire of Direct Mail : How Conservative Marketing Persuaded Voters and Transformed the Grassroots / Takahito Moriyama. by Series: Book collections on Project MUSE
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Lawrence, Kansas : University Press of Kansas, [2022]Manufacturer: Baltimore, Md. : Project MUSE, 2022Copyright date: ©[2022]
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
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