TY  - BOOK
AU  - Luchs,Michael
AU  - Swan,Scott
AU  - Griffin,Abbie
ED  - Product Development & Management Association.
TI  - Design thinking : new product development essentials from the PDMA 
SN  - 9788126573066
AV  - TS171 .D4695 2016
U1  - 658.5752 23
PY  - 2018///
CY  - New Delhi
PB  - Wiley
KW  - Product design
KW  - Critical thinking
KW  - Creative ability in business
N1  - Includes bibliographical references and index
ER  -