TY  - BOOK
AU  - Ennew,Christine
AU  - Waite,Nigel
TI  - Financial services marketing : an international guide to principles and practice 
SN  - 9780415521680 
AV  - HG173 .E56 2013
U1  - 332.10688 23
PY  - 2013///
CY  - London
PB  - Routledge
KW  - Financial services industry
KW  - Marketing
N1  - Includes bibliographical references (pages 478-486) and index
ER  -