TY  - BOOK
AU  - Rowles,Daniel
TI  - Digital branding : a complete step-by-step guide to strategy, tactics, tools and measu rement
SN  - 9780749481698 
AV  - HF5415.1265 .R688 2018
U1  - 658.82702854678 23
PY  - 2018///
CY  - London
PB  - Kogan Page
KW  - Internet marketing
KW  - Branding (Marketing)
N1  - Revised edition of the author's Digital branding, 2014; Includes bibliographical references and index; Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index
ER  -