TY  - BOOK
AU  - Moore,Karl
AU  - Pareek,Niketh
TI  - Marketing : the basics 
T2  - The basics
SN  - 9780415779005
AV  - HF5415.13 .M664 2010
U1  - 658.8 22
PY  - 2010///
CY  - London 
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Consumer behavior
KW  - Research
KW  - Export marketing
N1  - Includes bibliographical references and index; What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing
ER  -