TY - BOOK AU - Jain,Kajri TI - Gods in the bazaar : the economies of Indian calendar art SN - 9780822339267 AV - NC1002.C3 J35 2007 U1 - 741.6820954 22 PY - 2007/// CY - Durham PB - Duke University Press KW - Calendar art KW - India KW - Commercial art KW - Art and popular culture KW - Gods in art KW - Idols and images in art N1 - Includes bibliographical references (p. [409]-425) and index; Introduction : calendar art as an object of knowledge -- Genealogy -- Vernacularizing capitalism : Sivakasi and its circuits -- When the gods go to market -- Naturalizing the popular -- Economy -- The sacred icon in the age of the work of art and mechanical reproduction -- The circulation of images and the embodiment of value -- Efficacy -- The efficacious image and the sacralization of modernity -- Flexing the canon UR - http://www.loc.gov/catdir/toc/ecip073/2006034056.html ER -