TY  - BOOK
AU  - Nakata,Cheryl
TI  - Beyond Hofstede : culture frameworks for global marketing and management 
SN  - 9780230202399 
AV  - HF5415 .B4455 2009
U1  - 658.84 22
PY  - 2009///
CY  - New York 
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Cross-cultural studies
KW  - Management
KW  - International trade
KW  - Social aspects
N1  - Includes bibliographical references and index
ER  -