TY  - BOOK
AU  - Ansolabehere,Stephen
AU  - Iyengar,Shanto
TI  - Going negative : how attack ads shrink and polarize the electorate 
SN  - 9780684837116
AV  - JF2112.A4 A57 1995
U1  - 324.730973 22
PY  - 1995///
CY  - New York 
PB  - Free Press
KW  - Advertising, Political
KW  - United States
KW  - Political campaigns
KW  - Negativism
N1  - Includes bibliographical references (p. 215-234) and index
ER  -