Deception in the marketplace the psychology of deceptive persuasion and consumer self protection

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Material type: Text

TextPublication details: London Routledge 2009Description: xv,241pISBN:

9780805860870

Subject(s):

DDC classification:

659.1019 22 BO-D

LOC classification:

HF5827.8 .B68 2009

Contents:

Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	659.1019 BO-D (Browse shelf(Opens below))		Available		112669

Includes bibliographical references.

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