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Deception in the marketplace the psychology of deceptive persuasion and consumer self protection

By: Boush, David M | Friestad, Marian | Wright, Peter.
Material type: materialTypeLabelBookPublisher: London Routledge 2009Description: xv,241p.ISBN: 9780805860870 .Subject(s): Deceptive advertising -- United States | Marketing -- United States | Consumer protection -- United StatesDDC classification: 659.1019
Contents:
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.
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Item type Current location Call number Status Date due Barcode
Books Books O. P. Jindal Global University Library
659.1019 BO-D (Browse shelf) Available 112669

Includes bibliographical references.

Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.

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