Deception in the marketplace the psychology of deceptive persuasion and consumer self protection
By: Boush, David M | Friestad, Marian | Wright, Peter.Material type: BookPublisher: London Routledge 2009Description: xv,241p.ISBN: 9780805860870 .Subject(s): Deceptive advertising -- United States | Marketing -- United States | Consumer protection -- United StatesDDC classification: 659.1019
|Item type||Current location||Call number||Status||Date due||Barcode|
|Books||O. P. Jindal Global University Library||659.1019 BO-D (Browse shelf)||Available||112669|
Includes bibliographical references.
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.