Media economy

By:

Albarran, Alan B

Material type: Text

TextSeries: Media management and economics seriesPublication details: London Routledge 2010Description: xi,202p. ill. ; 23 cmISBN:

9780415990455

Subject(s):

Mass media -- Economic aspects

DDC classification:

338.4730223 22 AL-M

LOC classification:

P96.E25 A483 2010

Contents:

Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	338.4730223 AL-M (Browse shelf(Opens below))		Available		111826
Print	OPJGU Sonepat- Campus	General Books	FOB Library	338.4730223 AL-M (Browse shelf(Opens below))		Not For Loan		111827

Includes bibliographical references (p. 183-190) and index.

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