Darwin's brands [electronic resource] :adapting to succeed / Anand Halve.
By: Halve, Anand Bhaskar.Material type: BookPublisher: Thausand Oaks, Calif. : SAGE Publications, 2011Description: 1 online resource (168 p.).ISBN: 9788132109372 (electronic bk.); 8132109376 (electronic bk.).Subject(s): Brand name products -- India | Branding (Marketing) -- India | Consumers' preferences -- India | India -- Economic conditions -- 1991- | BUSINESS & ECONOMICS / Advertising & Promotion | Since 1991 | Brand name products | Branding (Marketing) | Consumers' preferences | Economic history | IndiaGenre/Form: Electronic books. | Electronic books.DDC classification: 658.8/27 Online resources: EBSCOhost
Includes bibliographical references.
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
Description based on print version record.
Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in t