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Political consultants and campaigns [electronic resource] :one day to sell / Jason Johnson.

By: Johnson, Jason (Jason Adam), 1976-.
Material type: materialTypeLabelBookSeries: Transforming American politics: Publisher: Boulder, Colo. : Westview Press, c2012Description: 1 online resource (vii, 309 p.).ISBN: 9780813345567 (electronic bk.); 0813345561 (electronic bk.).Subject(s): Political consultants -- United States | Political campaigns -- United States | Campaign management -- United States | POLITICAL SCIENCE -- Political Process -- General | Campaign management | Political campaigns | Political consultants | United StatesGenre/Form: Electronic books.DDC classification: 324.70973 Online resources: EBSCOhost
The candidate -- The message -- The issues -- The negative ad -- The internet campaign.
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Includes bibliographical references and index.

The candidate -- The message -- The issues -- The negative ad -- The internet campaign.

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