Asking questions the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires

Earlier ed. by Sudman and Bradburn with Sudman named first.

Includes bibliographical references (p. ) and index.

The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.